bmi Pinterest Lottery
Welcome to the bmi Pinterest Lottery, the first ever game of chance held on the online curation service Pinterest!
We’ve put up an initial five boards, each featuring visual content from a different destination - Beirut, Dublin, Marrakech, Moscow and Nice. Each board has nine images, or pins, each with a different number. Just like in a standard lottery, Pinterest users choose up to six numbers. This is done by repinning up to six pins from any of the boards.
At the end of each week a lucky number is chosen, with one user at random who chose that number winning a pair of free return flights to any bmi destination.
All you have to do to enter is sign up to Pinterest, visit us at pinterest.com/flybmi and Repin up to 6 of your favourite images!
Each week we’ll be adding new boards and images to the Pinterest Lottery, so it’s up to you to let us know what you want to see added next! You can tell us on Twitter and Facebook, as well as following us on Instagram (@flybmi) and Pinterest.
Pinterest is one of the most talked about and fastest growing social networks of 2012. At bmi, we’re always striving to stay ahead of the curve and engage with the platforms that our customers are using. Pinterest is such a visually rich platform that we couldn’t imagine anything more perfect to showcase our amazing destinations.
Now, let’s play the Pinterest Lottery!